Table of Contents

Introduction

If you want to rank on Google, increase blog traffic, grow a YouTube channel, or build an online business, learning keyword research kaise kare is one of the most important skills you can develop.

Many beginners write content based on assumptions.

They create articles about topics they personally like without checking whether people actually search for them.

As a result:

Traffic remains low.
Rankings never improve.
Content fails to generate income.
Motivation decreases.

Professional bloggers and SEO experts operate differently.

Before creating content, they research keywords.

They discover:

What people search for.
How many searches exist.
User intent.
Competition levels.
Related opportunities.

This process is called keyword research.

The good news?

You do not need expensive software.

You can learn keyword research kaise kare for free using Google’s own ecosystem.

What Is Keyword Research?

Keyword research means discovering the exact words and phrases people type into search engines.

Examples include:

Best laptop under ₹50,000
How to start a blog
Weight loss tips
SEO tutorial for beginners
Resume format for freshers

These search phrases are keywords.

Understanding them allows creators to produce content that matches user demand.

Instead of guessing topics, keyword research uses real search behavior.

Simple Definition

Keyword research is the process of identifying:

Search queries
User intentions
Traffic opportunities
Ranking possibilities

before creating content.

Why Keyword Research Matters

Many beginners ask:

“Why can’t I just write whatever I want?”

The answer is simple.

People must actually search for your topic.

Otherwise, no traffic arrives.

Better Traffic

Proper keyword research brings visitors interested in your content.

Targeted visitors convert better.

Higher Rankings

Search engines prefer content that satisfies user intent.

Good keyword selection increases ranking opportunities.

Increased Revenue

More visitors create:

More ad revenue
More affiliate commissions
More product sales
More business inquiries

Everything starts with keyword selection.

Reduced Competition

Smart keyword research identifies easier opportunities.

Instead of competing against massive websites, beginners target achievable phrases.

Improved Content Planning

Keyword research helps creators build complete content strategies.

Every article supports broader topical authority.

How Search Engines Understand Keywords

Modern search engines are far more sophisticated than they once were.

Years ago, exact keyword matching dominated rankings.

Today, context matters.

Semantic Search

Google understands relationships between concepts.

For example:

If someone searches:

How to lose weight naturally

Google understands related concepts:

Healthy diets
Exercise routines
Nutrition
Calories
Lifestyle changes

You don’t need to repeat exact phrases unnaturally.

Context matters.

User Satisfaction Signals

Search engines measure:

Click-through rates
Time on page
Bounce rates
User engagement

Keywords bring visitors.

Quality content keeps them.

Understanding Search Intent

Learning search intent is one of the most important aspects of keyword research kaise kare.

What Is Search Intent?

Search intent means understanding why users search.

What do they want?

Four Major Types of Search Intent

1. Informational Intent

Users want knowledge.

Examples:

What is SEO?
How to cook pasta?
Why is the sky blue?

These searches require educational content.

Content Types That Work

Examples:

Guides
Tutorials
Explainers
List articles

2. Navigational Intent

Users already know where they want to go.

Examples:

Facebook login
Canva website
Gmail sign in

The goal is navigation.

3. Commercial Investigation

Users compare options before purchasing.

Examples:

Best laptops under ₹60,000
Canva vs Photoshop
iPhone or Samsung

Review articles perform well.

4. Transactional Intent

Users want immediate action.

Examples:

Buy running shoes
Order pizza online
Subscribe to Netflix

Product pages dominate these results.

Why Search Intent Matters for SEO

Imagine writing:

“History of smartphones”

for users searching:

“Buy smartphones online”

The intent does not match.

Google recognizes this mismatch.

Rankings suffer.

Intent alignment matters more than keyword density.

Different Types of Keywords

Understanding keyword categories improves strategy.

Short-Tail Keywords

Short-tail keywords contain one or two words.

Examples:

SEO
Blogging
Fitness
Travel

Advantages

Large search volumes.

Disadvantages

Extreme competition.

Beginners rarely rank easily.

Medium-Tail Keywords

These contain two to three words.

Examples:

SEO tutorial
Travel tips
Fitness exercises

Competition decreases slightly.

Long-Tail Keywords

Long-tail keywords contain four or more words.

Examples:

How to start a travel blog
Best DSLR camera for beginners
Keyword research kaise kare for free

These opportunities are ideal for beginners.

Why Long-Tail Keywords Matter

Long-tail phrases provide:

Lower Competition

Fewer websites target them.

Better Conversion Rates

Specific searches indicate stronger intentions.

Easier Rankings

Smaller websites compete more effectively.

Content Ideas

Thousands of article opportunities emerge.

What Are Seed Keywords?

Seed keywords form the foundation of research.

Definition

A seed keyword is a broad topic.

Examples:

SEO
Travel
Food
Technology
Finance

These terms generate additional ideas.

Example Process

Suppose your seed keyword is:

“Fitness”

Possible expansions include:

Home workouts
Weight loss exercises
Fitness tips for beginners
Gym routines

One seed creates dozens of opportunities.

Building Seed Keyword Lists

Start with:

Your Interests

Topics you enjoy.

Your Expertise

Areas where you possess knowledge.

Audience Needs

Problems people want solved.

Example Blogging Niches

Examples include:

Technology

Seed terms:

AI
Smartphones
Programming

Finance

Seed terms:

Investing
Savings
Mutual funds

Education

Seed terms:

Exams
Careers
Scholarships

What Are Long-Tail Keywords?

Long-tail keywords deserve special attention.

They represent the best opportunities for new websites.

Characteristics

Examples include:

High Specificity

Users know exactly what they want.

Lower Competition

Fewer competitors exist.

Strong User Intent

Visitors convert more effectively.

Examples

Instead of:

SEO

Use:

How to learn SEO for free in India

Instead of:

Travel

Use:

Best places to visit in Varanasi during winter

Instead of:

Fitness

Use:

Home workout plan for beginners without equipment

The Traffic Myth

Many beginners chase high-volume keywords.

This approach often fails.

One thousand visitors from targeted long-tail searches frequently outperform ten thousand untargeted visitors.

Quality matters.

How to Find Keywords Using Google Search

The best free keyword research tool is Google itself.

Why Google Is Powerful

Google processes billions of searches daily.

Its suggestions reflect real user behavior.

Method 1: Start With a Seed Keyword

Example:

Type:

“Keyword research”

Google automatically suggests:

Keyword research tools
Keyword research free
Keyword research for YouTube
Keyword research for beginners

These ideas come directly from users.

Method 2: Add Letters

Examples:

Keyword research a

Keyword research b

Keyword research c

Each variation produces new suggestions.

This method uncovers hidden opportunities.

Method 3: Use Question Formats

Examples:

How keyword research works
Why keyword research matters
What is keyword research

Questions often become excellent blog titles.

Using Google Autocomplete

Autocomplete remains one of the most effective free strategies.

What Is Autocomplete?

As users type, Google predicts searches.

Predictions rely upon:

Popularity
Trends
User behavior

Why It Works

These suggestions represent actual demand.

People search for them frequently.

Example

Typing:

SEO for

may produce:

SEO for beginners
SEO for bloggers
SEO for YouTube
SEO for local businesses

Every suggestion represents content opportunities.

Recording Your Findings

Maintain spreadsheets containing:

Keyword	Intent	Difficulty	Content Type
SEO for beginners	Informational	Low	Guide
Best SEO tools	Commercial	Medium	Listicle
Buy SEO course	Transactional	High	Landing page

Organization matters.

Using People Also Ask

Google’s People Also Ask section provides enormous value.

What Is People Also Ask?

These are related questions users commonly search.

Examples include:

Why is keyword research important?
What are long-tail keywords?
How do beginners find keywords?

Benefits

Content Ideas

Generate entire articles.

FAQ Sections

Improve SEO comprehensiveness.

Internal Linking

Build topical authority.

Using Related Searches

Scroll to Google’s bottom section.

Related searches reveal additional opportunities.

Example

Searching:

SEO

might display:

SEO tools
SEO checklist
SEO tutorial
SEO tips

These ideas strengthen content strategies.

Google Images as a Keyword Tool

Many people overlook Google Images.

Visual Search Suggestions

Image categories reveal user interests.

Examples include:

SEO infographic
SEO roadmap
SEO strategy

Visual content inspires article ideas.

Simple Free Keyword Research Workflow

Beginners should follow a structured process.

Step 1

Choose a seed keyword.

Step 2

Collect autocomplete suggestions.

Step 3

Analyze People Also Ask.

Step 4

Study Related Searches.

Step 5

Organize keywords into groups.

Step 6

Prioritize long-tail opportunities.

Step 7

Create content matching search intent.

Common Beginner Mistakes

Chasing Massive Keywords

Examples:

SEO
Money
Travel

Competition becomes overwhelming.

Ignoring Intent

Wrong content types fail.

Writing Without Research

Assumptions often prove inaccurate.

Targeting Too Many Keywords

Focus improves clarity.

One primary keyword works better.

Skipping Long-Tail Opportunities

Long-tail searches remain beginner-friendly.

Never ignore them.

What keyword research is
Why it matters
Search intent fundamentals
Seed keywords
Long-tail keyword opportunities
Google Autocomplete methods
People Also Ask techniques

Now, it’s time to use powerful free tools that professionals rely upon every day.

The best part?

You don’t need expensive subscriptions.

Google itself provides incredibly valuable resources.

Learning keyword research kaise kare for free becomes much easier when you understand these tools.

Google Trends: One of the Best Free Keyword Research Tools

Google Trends

Google Trends remains one of the most underrated SEO resources.

What Is Google Trends?

Google Trends shows how search interest changes over time.

Instead of raw search volumes, it provides popularity patterns.

This helps creators understand:

Seasonal trends
Growing topics
Declining interests
Regional demand

Why Bloggers Should Use Google Trends

Benefits include:

Finding Trending Topics

Examples:

AI tools
Cricket tournaments
Festival content
New technology launches

Publishing content early improves rankings.

Understanding Seasonal Searches

Some keywords perform differently throughout the year.

Examples:

Diwali Decorations

Peak searches occur before Diwali.

Summer Vacation Ideas

Traffic increases during holiday seasons.

New Year Resolutions

January dominates interest.

Timing matters.

How to Use Google Trends for Keyword Research

Step 1: Enter a Keyword

Example:

Digital marketing

Step 2: Select Your Country

Choose:

India
United States
Global
Specific regions

Localized data improves targeting.

Step 3: Analyze Search Patterns

Look for:

Growing Trends

Positive indicators.

Stable Keywords

Consistent opportunities.

Declining Topics

Potential risks.

Related Queries Feature

One of the best features inside Google Trends is:

Related Queries

Examples include:

Digital marketing course
Digital marketing jobs
Digital marketing salary

These suggestions generate excellent content ideas.

Google Keyword Planner

Professional marketers have used Keyword Planner for years.

What Is Google Keyword Planner?

Originally designed for advertisers, Keyword Planner provides valuable SEO insights.

Users can discover:

Monthly search volumes
Competition levels
Related keywords
Geographic data

Creating Access

Steps include:

Sign In to Google Ads

Create an account.

No advertising spend is required.

Navigate to Keyword Planner

Select:

Tools → Planning → Keyword Planner

Discover New Keywords

Enter seed topics.

Examples:

Blogging
Fitness
SEO
YouTube

Google returns hundreds of suggestions.

Important Metrics

Average Monthly Searches

Indicates potential demand.

Competition Levels

Shows advertiser competition.

Examples:

Low
Medium
High

Search Trends

Understand long-term performance.

Using Keyword Planner Effectively

Focus on Relevance

Not every keyword deserves attention.

Ask:

Does this match my audience?

Look for Long-Tail Opportunities

Examples:

Instead of:

SEO

Target:

SEO tutorial for beginners in India

Specificity improves ranking potential.

Google Search Console for Keyword Research

Google Search Console

Search Console provides real-world data from your own website.

Why Search Console Matters

Unlike third-party estimates, Search Console shows:

Actual impressions
Real clicks
Average positions

The information comes directly from Google.

Performance Reports

Navigate to:

Performance → Search Results

Valuable Metrics

Total Clicks

How many visitors arrive?

Total Impressions

How often does Google display pages?

Average CTR

Click-through performance.

Average Position

Current ranking locations.

Finding Hidden Keyword Opportunities

This technique remains powerful.

Example

Suppose your article ranks:

Position 12

for:

“best blogging tools”

Small optimizations could push rankings onto Page One.

These low-hanging opportunities matter enormously.

Questions to Ask

Examples include:

Which pages receive impressions but few clicks?
Which keywords rank between positions 8–20?
What topics deserve additional content?

Search Console provides answers.

Competitor Keyword Research for Free

Studying competitors improves strategy.

Why Competitor Analysis Matters

Competitors already receive traffic.

Their successes reveal opportunities.

Simple Competitor Research Method

Step 1: Search Your Main Keyword

Example:

Best SEO tools

Step 2: Analyze Top Results

Observe:

Titles
Subheadings
Content formats
Questions answered

Step 3: Identify Patterns

Successful pages often share similarities.

These patterns reveal user expectations.

Extracting Keyword Ideas

Competitor articles frequently contain:

FAQ Sections

Questions indicate additional opportunities.

Internal Links

Content clusters become visible.

YouTube Keyword Research for Free

YouTube functions as a search engine.

Keyword research applies here too.

Why YouTube Keywords Matter

Video visibility depends heavily on:

Titles
Descriptions
Search demand

Optimization increases discovery.

Using YouTube Autocomplete

Begin typing:

SEO

Suggestions may include:

SEO tutorial
SEO course
SEO for beginners
SEO in Hindi

These represent actual searches.

Cross-Platform Opportunities

One keyword can create:

Blog articles
YouTube videos
Instagram posts
Pinterest graphics

Repurposing increases efficiency.

Local SEO Keyword Research

Businesses targeting specific locations require different approaches.

Examples of Local Keywords

Examples include:

Best dentist in Delhi
SEO agency in Mumbai
Hotels in Varanasi

Location modifiers matter.

Finding Local Keywords

Google Autocomplete

Type:

Restaurant in

Suggestions appear.

Google Maps

Google Trends

Regional data improves understanding.

Local Search Intent

Users often possess strong purchasing intentions.

Examples include:

Near me searches
Immediate needs
Service inquiries

Conversions remain high.

Building Keyword Clusters

Modern SEO focuses on topical authority.

Single articles no longer dominate.

Clusters matter.

What Is a Keyword Cluster?

A group of related keywords.

Example: Blogging Niche

Main Topic:

How to Start a Blog

Supporting Articles:

Best blogging platforms
Blog SEO tips
Blog monetization
Content calendars

Internal linking strengthens authority.

Benefits of Clusters

Better Rankings

Google recognizes expertise.

Improved User Experience

Readers discover related information.

Increased Page Views

Internal links retain visitors.

Creating Content Silos

Large websites organize information systematically.

Example Structure

Main Guide

Keyword Research Kaise Kare

Supporting Content:

Long-tail keywords
Search intent
Google Trends
Keyword Planner

Everything connects logically.

Free Keyword Research Tools Beyond Google

Several additional free resources exist.

AnswerThePublic (Limited Free Version)

Generates question-based ideas.

Popular formats include:

What
Why
How
When

Question keywords work well for blogs.

Ubersuggest Free Features

Provides:

Keyword ideas
SEO metrics
Content inspiration

Limited daily usage remains useful.

Ahrefs Free Keyword Generator

Offers:

Related phrases
Questions
Search suggestions

Strong starting points for beginners.

Google Analytics and Keyword Insights

Google Analytics

Analytics complements keyword research.

Understanding User Behavior

Examples include:

Traffic Sources

Where visitors originate.

Top Pages

Successful content themes.

User Engagement

Content quality signals.

Combining Analytics With Search Console

This combination remains powerful.

Search Console reveals:

What people search.

Analytics reveals:

What people do afterward.

Both perspectives matter.

Organizing Keywords Using Spreadsheets

Professional SEO requires organization.

Recommended Columns

Keyword	Intent	Search Volume	Priority	Content Type
SEO for beginners	Informational	Medium	High	Guide
Best SEO tools	Commercial	High	Medium	Listicle
SEO course India	Transactional	Medium	High	Landing Page

Color Coding Systems

Examples:

Green

High priority.

Yellow

Future opportunities.

Red

Extremely competitive.

Visual systems improve productivity.

Common Mistakes During Tool Usage

Trusting Search Volume Alone

Traffic does not guarantee success.

Intent matters.

Ignoring Competition

Some keywords remain unrealistic.

Choose achievable opportunities.

Chasing Trends Blindly

Temporary spikes often disappear.

Balance evergreen and trending content.

Skipping Local Opportunities

Regional searches frequently convert better.

Never ignore geography.

Failing to Build Clusters

Single articles rarely create authority.

Comprehensive topic coverage wins.

What Is Keyword Difficulty?

Keyword difficulty measures how challenging it is to rank for a particular keyword.

Factors Affecting Keyword Difficulty

Examples include:

Domain Authority

Large websites possess stronger trust signals.

Examples:

Wikipedia
Forbes
HubSpot

Competing directly against them can be difficult.

Content Quality

Better content generally wins.

Google rewards:

Comprehensive guides
Expert information
Strong user experiences

Backlinks

Links from reputable websites improve rankings.

User Engagement

Search engines observe:

Click-through rates
Time on page
Bounce rates

User satisfaction matters.

Free Methods to Estimate Keyword Difficulty

Without expensive tools, beginners can still analyze competition.

Method 1: Search Google

Type your target keyword.

Observe:

Are large websites dominating?
Are forums ranking?
Are small blogs visible?

If smaller sites appear, opportunities exist.

Method 2: Analyze Content Depth

Ask:

How comprehensive are top-ranking articles?

If competitors write 500-word posts, a detailed guide may outperform them.

Method 3: Check Search Intent Alignment

Many pages rank poorly because they misunderstand intent.

Understanding users creates advantages.

The Golden Rule for Beginners

Target:

Low Competition + High Relevance + Strong Intent

This combination produces sustainable growth.

Building Topical Authority

Google increasingly rewards expertise.

Single articles rarely dominate competitive niches.

Topic ecosystems matter.

What Is Topical Authority?

Topical authority means becoming a trusted source within a subject area.

Example: SEO Blog

Instead of publishing one article about SEO, create:

Pillar Content

Complete SEO Guide

Supporting Articles

Keyword research
On-page SEO
Technical SEO
Link building
Local SEO
SEO tools
SEO mistakes

Collectively, these pages build authority.

Benefits of Topical Authority

Better Rankings

Google trusts specialized websites.

Increased Internal Linking

Pages support one another.

Higher User Engagement

Visitors explore multiple resources.

More Organic Traffic

Topic coverage expands visibility.

Content Mapping for SEO Success

Professional websites use content maps.

What Is Content Mapping?

Content mapping organizes keywords into structured plans.

Example Structure

Main Topic

Digital Marketing

Supporting Topics:

SEO
Social media marketing
Email marketing
Content marketing
Affiliate marketing

Each category contains multiple articles.

Building a Content Calendar

Organization improves consistency.

Example Monthly Plan

Week 1:

Keyword research guide

Week 2:

Google Trends tutorial

Week 3:

Search intent strategies

Week 4:

Long-tail keyword examples

Planning reduces creative blocks.

Keyword Cannibalization

One of the biggest SEO mistakes involves cannibalization.

What Is Keyword Cannibalization?

Multiple pages target identical keywords.

This confuses search engines.

Example

Article 1:

Best SEO Tools

Article 2:

Top SEO Tools

The overlap creates problems.

Solutions

Merge Similar Content

Create stronger resources.

Differentiate Intent

Examples:

Best free SEO tools
Best SEO tools for agencies

Specificity matters.

Semantic SEO and Related Keywords

Modern algorithms understand concepts.

Repeating exact keywords excessively is unnecessary.

What Are Semantic Keywords?

Related terms connected to primary topics.

Example

Primary keyword:

Keyword research

Semantic keywords:

Search intent
Long-tail keywords
SEO tools
Google Trends
Keyword Planner

Including these naturally improves topical depth.

Latent Semantic Indexing (LSI) Concepts

Although Google no longer relies on traditional LSI models, related concepts remain important.

Natural language matters.

Writing for Humans First

Avoid:

Keyword research keyword research keyword research.

Instead, use:

SEO research
Search phrases
User queries
Content planning

Natural writing wins.

Understanding Search Intent Optimization

Search intent remains central to rankings.

Informational Content

Examples:

Tutorials
Guides
Explanations

Commercial Content

Examples:

Comparisons
Reviews
Best-of lists

Transactional Content

Examples:

Product pages
Landing pages
Service offerings

Matching Intent Properly

Suppose users search:

Best smartphones under ₹20,000

Creating a historical article about mobile phones would fail.

Intent alignment matters.

The Complete Free Keyword Research Workflow

Professional processes follow structured systems.

Step 1: Select a Niche

Examples:

Travel
Education
Technology
Finance

Step 2: Build Seed Keywords

Examples:

Technology:

AI
SEO
Blogging
Smartphones

Step 3: Use Google Autocomplete

Collect ideas.

Step 4: Study People Also Ask

Generate FAQs.

Step 5: Analyze Related Searches

Expand opportunities.

Step 6: Check Google Trends

Validate demand.

Step 7: Use Keyword Planner

Understand search behavior.

Step 8: Create Clusters

Organize topics.

Step 9: Build Content Calendars

Maintain consistency.

Step 10: Monitor Search Console

Track performance.

Continuous improvement matters.

Common Keyword Research Mistakes

Targeting Only High-Volume Keywords

Large traffic numbers attract beginners.

Reality differs.

Competition often becomes impossible.

Ignoring Long-Tail Opportunities

Specific searches convert better.

Always prioritize beginners’ advantages.

Copying Competitors Blindly

Learn from competitors.

Do not imitate without adding value.

Publishing Without Intent Analysis

Intent mismatches reduce rankings.

Neglecting Internal Links

Topic ecosystems strengthen authority.

Failing to Update Content

SEO requires maintenance.

Refresh articles regularly.

The 80/20 Rule in Keyword Research

Professional creators understand an important principle.

Evergreen Content

Eighty percent of content should remain useful long-term.

Examples:

SEO tutorials
Resume guides
Career advice

Keyword Research for Different Platforms

Blogging

Focus on:

Informational intent
Comprehensive guides
Internal linking

YouTube

Prioritize:

Visual tutorials
Short titles
High engagement

Target:

Inspirational searches
Seasonal content

Local Businesses

Emphasize:

Location modifiers
Near-me searches

E-commerce

Focus on:

Commercial intent
Product comparisons
Buying keywords

Each platform requires different strategies.

Measuring Keyword Success

Research doesn’t end after publication.

Important Metrics

Organic Traffic

Are visitors increasing?

Rankings

Which positions improve?

Click-Through Rates

Do users click your pages?

Engagement

How long do visitors stay?

Tools for Measurement

Examples include:

Google Search Console
Google Analytics

Data guides decisions.

Frequently Asked Questions

Can I do keyword research completely free?

Yes.

Google provides excellent resources:

Trends
Keyword Planner
Search Console
Autocomplete suggestions

Are paid SEO tools necessary?

No.

Beginners can succeed using free methods.

Premium tools become helpful later.

How many keywords should one article target?

One primary keyword and several related terms usually work best.

What are long-tail keywords?

Specific search phrases containing multiple words.

Examples:

How to start a travel blog in India

Why does search intent matter?

Search engines prioritize user satisfaction.

Matching intent improves rankings.

How often should I update keyword research?

Review performance every few months.

Industries evolve.

What is topical authority?

Comprehensive expertise within a subject area.

Should beginners target competitive keywords?

Generally, no.

Start with achievable opportunities.

Final Recommendations

If you are learning keyword research kaise kare, follow this roadmap:

Month 1

Master:

Search intent
Long-tail keywords
Google Autocomplete

Month 2

Learn:

Google Trends
Keyword Planner
Search Console

Month 3

Build:

Content clusters
Internal links
Topical authority

Consistency creates success.

The Future of Keyword Research

SEO continues evolving.

Future trends include:

Artificial Intelligence

Search engines understand context better than ever.

Voice Search

Conversational queries increase.

Examples:

“What is the best free keyword research tool?”

Visual Search

Images influence discovery.

Personalized Results

User behavior shapes experiences.

Adaptability remains important.

Conclusion

Understanding keyword research kaise kare is one of the most valuable skills in digital marketing.

Keyword research helps:

Bloggers attract readers.
Businesses generate leads.
YouTubers gain subscribers.
Websites increase revenue.

The best part?

You can achieve remarkable results without spending money.

Google provides world-class tools:

Google Trends
Keyword Planner
Search Console
Autocomplete suggestions

Combined with:

Search intent analysis
Long-tail keyword strategies
Content clustering
Topical authority

these methods create sustainable organic growth.

SEO success does not happen overnight.

However, consistent keyword research, quality content, and user-focused strategies build lasting results.

Master these principles, and your content will stand a far better chance of ranking, attracting visitors, and creating opportunities online.